The origins of Ugly Heores stems from Apollo Brown wanting to do a heavy blue collar album that paints a real picture of life out there. Not a gangsta record. Not a hipster record. A record that paints life as it is today for a lot of the working poor. And as much as we all want to act like we aren't the working poor - truth is, most of us are living check to check with moments of glory intersparsed with notices from electric companies that the disconnect is pending. Emcees Red Pill (Detroit) and Verbal Kent (Chicago) lay some of the rawest slice of life narratives in the game today over 15 tracks produced by Apollo Brown. Think soul drenched beats with moody horns and heavy drums. We all listen to these rags to riches stories most people sell us, but this is that rags and still hoping story. The album is Ugly Heroes.

An Ugly Hero is considered a myth. Growing up, the heroes we saw in cartoons and movies were perfectly chiseled, intelligent, and had senses none of us possess. An UGLY HERO is the everyday blue collar individual that makes the world go 'round. These are the heroes that work hard all day, everyday to help ensure that the lives around them are taken care of, and do it all without recognition. They wear themselves into the ground and sacrifice vanity for family.